I’m Denise O’Brien-Peterson, founder of Activate 10 and Executive Leadership Coach. I bring over 30 years of experience leading strategic initiatives and cross-functional teams within Fortune 100 companies, where I helped drive transformation, develop talent, and unlock measurable business outcomes.

Throughout my career, one truth has remained constant: Success isn’t just about hard skills—it’s about how we lead, communicate, adapt, and connect. That’s the power of soft skills, and it’s why I created Activate 10.

At Activate 10, I partner with individuals and teams to elevate the human side of leadership. Our coaching approach is built around ten essential soft skills — from influence and adaptability to presence and resilience — delivered through a compass-inspired framework that helps you gain clarity, confidence, and momentum.

Whether navigating change, stepping into a new role, or seeking to lead more authentically, our work together provides the guidance, support, and accountability to help you grow with purpose.

This isn’t just coaching—it’s a trusted advisory and growth partnership. It's an opportunity to pause, recalibrate, and lead with greater clarity and intention.